Lateral Thinking for Innovation and Creativity
What do businesses need today? A new way of thinking that opens a door they didn’t even know existed. A way of thinking that seeks a solution to an intractable problem through unorthodox methods or elements that would normally be ignored by logical thinking.
They need Lateral Thinking! Developing breakthrough ideas does not have to be the result of luck or a shotgun effort. Dr. de Bono’s proven Lateral Thinking methods provide a deliberate, systematic process that will result in innovative thinking. Creating thinking is not a talent; it’s a skill that can be learned. It empowers people by adding strength to their natural abilities, which improves creativity and innovation, which leads to increased productivity and profit. Today, better quality and better service are essential, but they are not enough. Creativity and innovation are the only engines that will drive lasting, global success.