disc d personality styleDominance can have a negative connotation when it comes to personality types. But when it comes to DiSC, a dominant personality is an important and valuable key behavioral style.

What characteristics make up the “D” behavioral style?

Dominance can be defined as prominent, influential, and important. A person who identifies with the dominant style will be decisive, results oriented, efficient, competitive and risk tolerant.

What positions or roles do people with a dominant personality excel?

When it comes to specific roles within a company or organization you will often find dominant personality types in leadership positions such as;

  • Entrepreneurs
  • CEOs
  • Executives.
  • Members of law enforcement
  • Lawyers

These individuals set goals, are willing to take risk when starting or leading a company and will work to push themselves and others to reach new successes. Individuals in these professions put themselves prominently in the public eye. They are not afraid of conflict or difficult situations. Dominant style individuals enjoy a challenge, they are driven to success and will work tirelessly to achieve their goals. They strive for progress, innovation, and excellence.

How to communicate with the “D” style personality?

For other DiSC types, communicating can seem daunting or overwhelming as their energy can be intense. D style individuals want to receive information in a concise and direct manner. Text and email will often be the preferred method of contact as it doesn’t require pleasantries, small talk or drawn-out conversion. When communicating with other personality types, dominant individuals may be seen as abrasive or critical as their answers can be short and direct. Be cautioned not to take their words personally as it isn’t an attack of you as a person.

Motivations of the “D” style personality

D style personality profiles love their independence and strive for efficiency and results. They seek for innovation, opportunities for advancement, and are natural problem solvers. They can make great motivators as they’ll rally their coworkers to meet their goals.

Weaknesses of the “D” style personalities

While dominant individuals make great leaders, they can often struggle with collaborating and working on team projects. They may steamroll others in the group or go off on their own agenda to complete what they feel is important. Their need for efficiency and quick action can blind them to the overall objective. The minutia and itemized details can be seen as tedious and unnecessary. Some people may find dominant personalities distracted or unorganized as they go about their day as their attention can be pulled in many different directions.

Fears of the “D” style personalities

Loss of autonomy and independence will stifle the efficiency and drive of a dominant personality. These individuals want freedom and the ability to choose for themselves and try new things. When locked into routine or stuck in an inefficient system, they may feel trapped and apathetic.

Dominant personality types are an essential asset to any business. DiSC can help you identify the attributes of your employees and allow you to set them up for success.